Chase LaCroix '08

Local business owner and alumnus, Chase LaCroix (Business Administration, '08), is embarking on a new chapter as the Operations Director for the San Juan Mountains Association. Chase and his wife, Jen LaCroix (Sociology & Human Services, '05), co-founded Durango Outdoor Gear Exchange 11 years ago, building a business dedicated to making outdoor adventures accessible to all. Jen will now take on the role of President, leading the business into its next phase while Chase focuses on furthering their shared mission through his new role.

Chase remains a co-owner of Durango Outdoor Exchange and will continue to contribute to its strategic direction, as the business navigates changes in the local retail landscape. He expresses deep gratitude for the relationships and community support that have made the shop a cornerstone of outdoor recreation in Durango. Read Chase's letter to the community here.